Amazon's Whole Foods Acquisition Makes Stores An Extension of E-Commerce

Amazon stunned the business world on June 16 by announcing that it will acquire Whole Foods Market and its 450+ retail locations for $13.7 billion. While the response to the deal was largely positive for the two companies, there still appears to be a lot of debate about Amazon’s goals. Interestingly enough, Amazon’s retail strategy has been public for months. The Amazon Go announcement in December 2016 laid out the company’s vision for retail in the mobile first world. But before Amazon could move forward with this vision, it had to contend with the challenges it has faced in the grocery space.

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